I’m a marketer with 5 years of work experience, responsible for digital advertising strategy development, budget planning and execution, as well as creating Looker Studio reports and analysing relevant data to optimise advertising effectiveness.
I currently work for the Taiwanese distributor of well-known brands such as robot vacuum and air purifiers, during which time I have helped increase advertising effectiveness by almost 10%.
Nov 2021 - Present, Taipei City. Zhongshan District
The company is the sole agent in Taiwan for well-known brands of robot vacuum and air purifiers. And I am responsible for developing the company’s digital advertising strategy, annual advertising budget planning, execution and optimisation.
The company is an online course platform. I am mainly responsible for course sales, event marketing and advertising on the platform, as well as analysing sales and user data and assisting with member retention.
The company is an OTT platform. I am mainly responsible for APP marketing and online event planning and execution.
The company is TechOrange, an online media company. I am mainly responsible for developing marketing strategies and communicating with clients on proposals, as well as managing follow-up projects and keeping track of project timelines, effectiveness, cost control and risk control.
During his tenure, he has completed dozens of projects for clients such as China Trust, Microsoft Taiwan, Trend Micro, ITRI and other well-known companies and institutions, including dozens of professional forums with more than 100 - 200 people to promote and register.
Jan 2017 - Jun 2017, Taipei City. Zhongshan District
flyingV is a Crowdfunding platform in Asia. My main role is to help optimise and implement fundraising projects.
National Taiwan Ocean UniversityExtracurricular Activities
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2010-2013 Taipei Municipal Chien Kuo High School |
Turning a hard formula into an easy-to-understand marketing text for successful course sales.
Plan an activity with a puzzle game and complete the puzzle within the time limit to receive an online movie voucher.
Stream marketing data through Looker Studio and create reports to help analyse marketing data, with links to custom report templates (not real data).
